I just had to post this pic of Mariah Carey in light of Royal Ascot banning people with fake tan lines from the Royal enclosure. Just so you can see why (the hands give it away if the problem isn’t so glaringly obvious, i.e. you don’t have your glasses). It might seem incredibly toss potterish, but you know, the Brits have a long standing loathing for anything unsubtle and inappropriate.
Anyway, back to the fake tan. I sense a bucking of the fake tanning trend coming on. Royal Ascot are effectively declaring that fake tanners are as unfashionable as ugh boots and Louis Vuitton knock offs. We’ve always known that fake tan can look really really bad (and who amongst us hasn’t had our own little disaster with it?) but now that it’s out there and declared such a no go, who wants to risk it?
The self tanning industry is worth over 500 million euros in Europe alone. If I am indeed correct and people (it’s not exclusive to women - unfortunately) start to turn their backs on using it, then what impact will this have on the industries sales? I think they have a serious problem on their hands because since it came into use, no manufacturer has done anything great in terms of the innovation of the application process. Model Co identified the application problem some time back and came up with their ‘tan in a can’. Great idea, but I don’t think it made the application any easier or eliminated streaking and these are the fundamental problems. Well, there is the ‘orange’ colour problem but that is pretty much the domain of supermarket products.
If the self tanning industry is going to flourish and not flounder, it has to look at reinvesting profits back into product development. Natural beauty sells. Just look at Miranda Kerr. If only they could bottle her….